Why Solen?
Long-term,
sustainable growth

We aim to run each business as if it were our family's only asset for the coming decades. We are not pressured by exit timelines as we are a permanent capital acquisition vehicle, partnering alongside founders building resilient software businesses.

We follow one simple equation:

Personal Growth + Business Growth = Team Elevation.

How we amplify your company

Lifelong Partnerships

As a holding company with an indefinite time horizon, we have no intention of selling your business. When we invest in a company, we go ‘all in’ for the long haul, building deep roots with the people that define it.

Decentralized Operations

Your business represents a lifetime of effort, and we are committed to preserving the values that made it special in the first place. We offer continuity and stability to your employees and customers, while building on your legacy.

Value Preservation

We aim to protect and cultivate entrepreneurship by keeping decision-making closest to your customers and team. Accordingly, we operate with a decentralized model that empowers your team with autonomy and authority over the day-to-day.

Video thumbnail
0:00
-0:00

Operating with us

Product

We maintain exceptionally high standards for customer service and prioritize retention. We lead with authenticity, transparency, and humility, and hold our reputations dear.

Talent

We are a small team of experienced entrepreneurs and investors oriented around the long-term. We know what it’s like to run and grow a business because we’ve done it. We offer hands-on support to attract, develop, and retain the best talent.

Sales & Marketing

We collaborate with management on sales and go to market strategy for outbound sales using the “Solen Sales Mastermind” and 99-point checklist post acquisition.

Operations

We partner with companies with great management and industry expertise. We trust our leaders and empower each to take ownership of their domain. We invest in your existing team and are committed to fostering a remarkable workplace.

Finance & Back Office

We centralize all the boring finance and HR. Allowing you to spend less time chasing down your accounts receivables and more time working on your magic. We take all the tedious but necessary tasks off your plate so you can focus on needle moving activities.

"From early in the process it became clear that we were dealing with people of integrity, and who's practical approach was a good for our culture and audience. But it has proven to be a win for those of us who originally founded the company; for all of our employees and for our customers."
Jim Vanheck

Jim Vanheck

Founder, Dash

Partnership Resources

We are committed to supporting our partners and providing them with the resources they need to succeed.

Strategy

Create 5-year vision, VCP, Execute Solen Business System

Finance

Instil Financial Literacy, Centralized FP&A function

Sales & Marketing

Rebranding, website refresh, digital marketing

Technology

Product development and digital transformation

Talent

Talent Search, Performance Management

M&A

Targeted sourcing support to acquire features or customers

Meet Our Experts

We understand what it takes to scale businesses. We are long-term business builders and investors.

  • Alex Spencer

    Alex Spencer

    Ex-Amazon, Ex-Harvard Business School, Serial Entrepreneur

  • Jed Taylor

    Jed Taylor

    3x Software Founder, Product Manager, Executive

  • Rafael Mazzeo

    Rafael Mazzeo

    Seasoned Software Operating Partner

Primate control room

Strategize your next steps with us.

Learn how we can help you amplify your legacy.

MONTHLY NEWSLETTER

Get insights that matter

Vertical SaaS trends
Operator perspectives
Portfolio company updates

Get our take on what drives lasting business success, where markets are heading, and the companies we're backing for years to come.

Join our community of investors and operators committed to building enduring value.

By subscribing to Code & Capital, you agree to our
Privacy Policy and Terms of Service