Our Mission
& Solen-isms

We build, operate, and invest in enduring businesses.

We elevate leaders, teams, and organizations to reach their full potential.
Our Solen-isms
Will to Win
Leaders relentlessly pursue potential, reject mediocrity, and get what they tolerate.
Candor
We communicate with integrity, transparency, and respect in all conversations.
Frugality
Achieving more with less, focusing on quality, long-term value, and company-wide responsibility.
Pioneering
Driven by opportunity, using first principles thinking, and unbound by tradition or rules.
Mutual Elevation
Committed to growth, elevating teams, developing future leaders, and removing barriers to mastery and joy.
Learn-It-Alls
Learn-it-alls, not know-it-alls, embracing failure as part of growth and progress.
Figureitoutiveness
Embracing challenges, fostering growth, and taking initiative, leaders thrive on hard work and high failure tolerance.
Openly Self-Critical
“Rub your nose in your own mistakes.” – Charlie Munger. Leaders go first: they surface their misses early, ask for direct feedback, and turn “game film” into better decisions and better systems.
Ownership Mindset
We own the mission. We don't wait to be told. We lead, fix, and build as if it were ours. When problems arise, we run toward them, not away.
Dialectical
We learn through conversation. By asking questions, listening closely, and staying open to disagreement, we evolve and build deeper understanding.
Benchmark to Best
We seek out excellence. We measure ourselves against the best and adapt quickly, always looking for the edge that moves us forward.
Disagree & Commit
Leaders disagree openly and constructively, regardless of title or tenure, because truth is how we avoid bureaucracy and benchmark to best.
Kaizen
Kaizen is continuous improvement as a way of life. Leaders make hundreds of small upgrades that compound, turning lessons into standards and standards into durable systems.

Amplify your legacy
Learn how we can help you amplify your legacy.