Our Mission
& Solen-isms
We build, operate, and invest in enduring businesses.
We elevate leaders, teams, and organizations to reach their full potential.
Solen-isms
Will to win
Leaders relentlessly pursue potential, reject mediocrity, and get what they tolerate.
Candor
We communicate with integrity, transparency, and respect in all conversations.
Band of beavers
We are relentlessly resourceful, industrious semi-aquatic rodents. Our teeth are self-sharpening. As multi-faceted generalists, we terraform.
Frugality
Acheiving more with less, focusing on quality, long-term value, and company-wide responsibility.
Pioneering
Pioneering driven by opportunity, using first principles thinking and unbound by tradition or rules.
Mutual Elevation
Committed to growth, elevating teams, developing future leaders, and removing barriers to mastery and joy.
Learn-It-Alls
Learn-it-alls, not know-it-alls, embracing failure as part of growth and progress.
Figure-It-Out-iveness
Embracing challenges, fostering growth, and taking initiative, leaders thrive on hard work and high failure tolerance.
Completionists
We exhibit stick-to-it-iveness. We are Completionists. We adapt. We think long-term. No plan B. We are all in. We burn the boats.
Ownership Mindset
We own the mission. We don't wait to be told. We lead, fix, and build as if it were ours. When problems arise, we run toward them, not away.
Dialectical
We learn through conversation. We ask, listen, question, and evolve — valuing disagreement as a tool for alignment and deeper understanding.
Benchmark to Best
We seek out excellence. We measure ourselves against the best and adapt quickly, always looking for the edge that moves us forward.
Invert, always invert
We think backwards from failure to find success, considering what could go wrong to make better decisions and avoid costly mistakes.
Amplify your legacy
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